- Geofencing – Captures location-enabled devices that enter a defined geographic boundary.
- Addressable Geofencing – Utilizes USPS-verified parcel data to target specific household addresses.
- Search Retargeting – Captures users based on keyword searches and relevant website activity.
Program Overview
Enertech leverages targeted digital marketing to enhance public awareness within the pipeline industry. Campaigns are executed using precise geographic and behavioral data to engage audiences effectively.
Comprehensive Data
Curating a blend of proprietary datasets and publicly available information, Enertech is equipped to target a wide range of stakeholders with both precision and scale. This approach ensures campaigns are supported by high-quality, comprehensive data that enhances both reach and relevance.
Digital Marketing Tactics
Enertech implements three core tactics:
Digital Ads
Enertech uses visually attractive display, dynamic and video ads targeting the attention of stakeholders.
Campaign Tracking & Analytics
Using UTM tracking and Google Analytics, Enertech monitors web traffic driven by digital ads. This allows the team to gather actionable data, assess campaign effectiveness, and identify which messages and creative assets resonate most with the target audience.
Exceptional Quality Control
With a dedicated team of GIS Analysts, daily quality control is conducted for every campaign. This includes investigating the performance of each geofence and domain to ensure balanced impression distribution across the target audience. These quality control measures contribute to consistently high campaign performance.
Effectiveness Metrics
Success is measured by:
- A budget that is efficiently and fully utilized
- Impressions
- Click thru rate